Socialite - A simple way to organize social gatherings between friends
Organizing and planning social events with groups of friends can sometimes be difficult. The process of inviting, confirming attendance, and communicating event details is often disjointed and leads to a lot of confusion.
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Problem
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Research
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Design Goal
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IA
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Landing Page
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Outcomes
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Conclusion
Role
Lead Product Designer
Timeline
8 weeks
Tools
Figma, Whimsical
PROBLEM
How are social gatherings currently organized?
RESEARCH
How might we make the event planning process simple and confusion-free for the organizer?
I interviewed six individuals who often either attended larger gatherings or planned them.
DESIGN GOAL
Make the process of planning large social gatherings simple, organized, and confusion free so that friends can get together more frequently with minimal effort.
INFORMATION ARCHITECTURE IDEATION & DESIGN
Creating a smooth navigation experience
LANDING PAGE REDESIGN
Creating an impactful landing page
OUTCOMES
A 12% increase in page visits, a 20% decrease in bounce rate, and an 8% increase in conversion rate
CONCLUSION & LEARNINGS
My main takeaway from this project was the importance of user research. It's easy to make assumptions about what users might do based on our own experiences, but this can lead to inaccessible designs.